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Weekly Reader 12.20.10

Generations Online

Some of us may still be flummoxed when faced with three remote controls—for the same TV—but apparently we know our way around a keyboard, according to a Pew Foundation recently released study, “Generations Online in 2010.”

Not surprising Gen Y (our kids) are way ahead of us using the internet for social networking, instant message, playing games, classifieds (Craig’s list for everything!), and listening to music. Their Gen X brothers and sisters and we their parents still are use the internet for email, trolling for news, products, information and buying everything from clothes to travel. 

 The survey noted that every generation is living virtual lives:

 …they post updates about their lives, musings about the world, jokes, and links on social networking sites and micro-blogging sites such as Twitter.

 What does your daughter want?

No, not clothes or Jimmy Choo shoes. What does she want from life? 

Levi Strauss polled more than a 1,000  women aged 21 to 29 across the U.S, Britain, Japan, Brazil, and France. The key findings:

 96 percent of Millennial women worldwide list being independent as their most important life goal. This ranked above marriage, motherhood, home ownership and other, more traditional pursuits as essential to one’s feeling successful. Eighty-seven percent of women surveyed define success as being able to “shape my own future.” This is a generation of women who understand that there is no one-size-fits-all life plan. Everyone is charting her own journey.

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